Some people find it hard to find a connection between the music of the first people and the digital media and age in which we live in. But if you perform some research, then you can find that these two have a strong connection when it comes to particular aspects of the both.
First of all, it’s important to note that more than 98 percent of all indigenous music is lost due to lack of any media that would save it. That music perished with people who performed it. Some of them perished due to aggressive actions of other nations and people, while some evolved away from the music that shaped them. Both of these are sad, and both of them caused irreversible damage to the preservation of the music that helped in developing the world we live in.
How digital media affect efforts to preserve indigenous music
It’s safe to say that the development of a digital form of music helped the creations of the first people. Now, talking about the ways it did that would take a lot of your time and half a dozen of articles at that. But it is also possible to condense everything into several paragraphs that will outline all ways digital media help native form of music.
Many ancient instruments that people used were forms of drums. The focus of the music at that time was the use of the voice. This is why it is almost impossible to recreate a lost cultural music. Some tribes used only their voices to create music, and it’s sad to say that their creations are lost forever.
Digital technology can help in a recreation of the music of tribes that focused on the use of drums and other similar instruments. It’s possible to create music that has a resemblance to indigenous music as long as instruments they used still exist.
Digital technology saved indigenous music from disappearing
The ability to record sounds exists for a long time, but the ability to record complex pieces is something reserved for digital tech. Its existence helped in the preservation of indigenous music of tribes and nations that exist in one or another form. The ability to go online and find native music is all thanks to digital media.
Some individuals try to preserve indigenous music by learning the craft and recording it. These efforts are the only thing that allows us to listen to music of people who disappeared due to the introduction of modern technology and the way of living in small tribal societies.
The city of London is a major center for communications with more media outlets than any other city in the world. London’s media industry is made up of a dynamic and diverse group of mass communications organizations including radio, television, print media, film, and digital media as well as the supporting industries: advertising, public relations and publishing.
London – The broadcasting center of the world
London is home to the British Broadcasting Corporation, one the most influential media organizations in the world, along with the headquarters of the majority of the UK’s top television companies. All of the UK’s national newspapers are edited in London and the city is also the center of the British Film Industry.
London is also a world leader in publishing, PR and advertising and the media distribution industry is the second most competitive sector in London, employing a significant number of people. The UK Government is keen to expand the media industry in London, encouraging ‘Media Clusters’, such as Wimbledon Studios and Tech City in the Shoreditch area of Old Street. The London Mayor’s office is also involved in promoting London’s media industry and promoting international interest.
The right way to promote indigenous music
The fact that London is the heart of broadcasting and communication means that there is a lot that this city and its inhabitants can do for the promotion of the indigenous music. Small organizations can’t promote and preserve the music of the first people because they lack resources to do that. They can perform basic research, but they can’t do great things without some significant support.
London is home to many organizations and individuals who have power and the will to advertise indigenous music. Many individuals that perform such music will have someone in London who advertises them as that is essential in making the artist popular.
It’s also worth to note that many indigenous music artists work closely with publishers that reside in London. Many prominent publishers live in this city due to opportunities it presents. This city is the best location for music related business because everyone notable is in the town and you can reach every individual that can benefit your cause.
Indigenous music gained a form of popularity in the last fifty years due to fears of its disappearance. Many fascinating genres of music disappeared because there wasn’t any interest in preserving them. People realized the mistake and chose to do everything they can to protect as much of the indigenous music as they can.
The most significant problem of the music of first people is that not many people will listen to them. In other words, that type of music isn’t popular among many people, and that means that fewer people are interested in preserving it. Still, some people are keen on saving that, and they do that in a lot of different ways.
Some people go out and research and collect songs and music that has connections with tribes and nations that existed before the modern time. Others choose to play instruments of those tribes and keep their way of creating music alive. This keeps those instruments relevant, and people show increased interest in the instrument and its origins if they see someone play it.
Artists that keep the indigenous music alive
One of the greats when it comes to the indigenous music of the native people of the USA was Karen J. Dalton. She played banjo and guitar and was the excellent singer of Cherokee folk music which she combines with blues.
She released two full albums and several singles that captured the beauty of authentic Cherokee folk music. She, of course, had to mix it with blues to make it appealing to the major audience. She is an excellent example of how to advertise music that isn’t appealing to larger masses. Combining indigenous music with popular genres is one way to promote it, and every artist that tries to preserve native music needs to do this.
Another notable artist that excellently advertises native music is Timothy Archambault. He is a composer, architect, and flutist that is best known for playing the Native American flute. He is also known as one of the best researchers of the early Native American music. He uses knowledge from his finds to compose music that resembles that of the people he researches.
Celebrating indigenous Australian music
Australia has a lot of native music that is still present due to the existence of tribes that survived the colonization. You can find quite a few of Australian indigenous music performers on the internet, and some of them are popular beyond your imagination. Those artists perform indigenous music of Australian tribes in both English and native languages. They use both authentic and modern instruments to deliver the sound of people that lived long before white people arrived at the continent.